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Originally Posted by Redlemon
I'm a bit behind in my magazine reading, so I just read this article in Wired this weekend: Wired 13.01: The Shadow Internet. It is more about the spread than the initial leak, but it has some information on how the data gets out.
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nice link. last page of the article, pretty much a synopsis:
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1. THE INSIDER
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2. THE PACKAGER
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3. THE DISTRIBUTOR
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4. THE COURIERS
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5. THE PUBLIC
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as far as music goes... the powers that be have to stamp/press/make the album prior to release date. after all, reviewers get to listen to and review the album prior to release date so that we, the public, get to hear about it, and build a buzz.
when i worked at blockbuster, years ago now, we used to get albums a week or two prior to the release date... i imagine it's still the same today. so, if the album is shipped to the store 1 to 2 weeks prior to release date, and if it took about 1 week to get there, that would be 2 to 3 weeks prior to release date. give a week for actual stamping/pressing of the album, that puts it at 3 to 4 weeks prior to release date. it would seem easy for an album or two to fall of the production line, or off the truck, or be "lost in inventory"...