It often takes McDonald's two years to launch a new product (who says that the Food Network isn't educational) In this time, not only do they perfect the product, but they also work on naming the product, which would include putting it in front of focus groups. I don't know whether it was done in this case or not, but I don't beleive that someone decided a week before the launch that they were going to call it McAfrika. If the name didn't raise any red flags with a focus group, I'm not sure why people got their knickers in a twist.
A few years back, I was in Australia, and the McDonalds there had a product called the Aussie burger... were the aboriginal people supposed to be offended by this? If they came up with a burger that had bok choy, water chestnuts and soy sauce, serviong it in a scallion pancake and called it the McChina burger would people be offended by the treatment of baby girls in China?
On any given day, someone is going to be offended about something.
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