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It is exactly to combat this problem of 'glancing' that these ads were developed - you see something that grabs your attention, so you spend a bit longer looking at the ad to see what it was.
I personally know the creative who developed the 18-30 ad above (I work in advertising myself) and this was one of his prime objectives. Club 18-30 was to be positioned as a place you go to drink beer, carrouse and have sex. All the ads in the campaign play on this - some more explicitly through the use of suggestive copy and no visuals, and others like this.
As I said - if you didn't see any sexual activity in the ad, then you missed the point.
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