Oh, I also wanted to add that I read an article a little while back about another advertising technique, which shouldn't come as much of a surprise. It basicly stated that clothing companies targeted influencial individuals who were seen as popular in their circle of friends and were fairly active in the community - and dressed them up for free. They don't have to be celebrities or spokesmen, they just have to be popular. They give them thousands of dollars in merchandise.. and just tell them to run around with it.
The subjects say they get asked all the time "who" they are wearing and it just works to spread the word. Sounds effective.
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