Tilted Cat Head
Administrator
Location: Manhattan, NY
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simply put product placement raises awareness... thus when you are shopping for something to drink, when you see coca-cola again, you make recognition, which can make the difference to a few hundred people in actually purchasing the product.
to summarize Art last Howthingswork post, think of movie tie ins... Bond movies in particular had some really blatant and sweeping movie tie-ins along with product placement. Bond drives a BMW, wears a Tag Hauer watch, uses a Nokia phone to remote control the BMW...
the biggest coup of the product placement for Bond was the brand of alcohol he drank for his Martinis. I don't recall that brand for some reason... but I'm sure if I looked it up it would be easily recognized.
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