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Originally Posted by pocon1
Cufflinks are ok, and this you can use to advertise something like golf or something else trivial and noncontroversial.
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Id go so far as to say that, in formal situations, or anytime that you are wearing a coat, they (and a french cuff shirt to go with it, obviously) are required. They (actually, the cuffs of the shirt more than anything) project a much more refined, formal look than a normal barrel cuff shirt, which just looks like something you got on the discount rack of the local department store.
That said, they should be classy and not gaudy in the least. I have several pairs--one is a simple silver pair, rectangular with my family coat of arms engraved in them. Simple, understated, and yet elegant. My other pair is a brass round number with a black center. Basically, it looks like a black circle with a small ring of brass around the outside edge. Again, simple and elegant. Also, never wear french cuffs/cufflinks without a jacket, unless, for example, it is hot out and you just took off your coat.
It goes without saying that your shirt should be pressed and wrinkle free. Also, avoid dress shirts with button down collars--a proper dress shirt's collars will stay down just fine without them, and they look tacky and half the time make the collar billow out. I prefer spread collar, but there are several different collar styles to choose from.