Why not show it in cinemas?
Sucky title aside, the question still stands. How come good TV movies (I just watched Horatio Hornblower: The Duel - Brilliant!) don't get released in cinemas? They'd make a lot more money, surely. And since they've filmed it, and it stands alone, why bother with television? (BTW, I have no idea how they're making money except maybe ads and selling it to different stations/countries.)
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You could have a following in every town that you go"
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