Those who designed the marketing scheme used the word money for a reason. I don't definitively know why they did, but I think it is fair for me to speculate that it has something to do with a public belief that many athletes are overpaid and money hungry. As I mentioned, the questions are thought provoking.
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I realize that this ad campaign is going beyond that, and is not an opponent to professional sports.
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I don't dislike or disagree with the ad, but I wanted to look at it form a different perspective.