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Originally Posted by maleficent
Linky
They've been running for about two weeks, I just happened to catch a series of them tonite...They're a very well done campaign... and you don't see the new Balance logo til the end of the spot (Least I didn't notice it til the end)
Will this ad have any kind of effect?
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I saw the one of the commercials a couple weeks ago, but I don't know which one for sure. In theory, it is great. I like the questions that the article mentioned, they are thought provoking. However, I think that the question, "for love or money", at the end of the commercial is an unfair to professional athletes. Included in this campaign, I think New Balance should chronicle the poor working conditions of NBA players in the 1960's, and how the players union had to fight like hell to change things. How about players like Michael Jordan who, when earning 25 million for one season in the 1990's, was worth more to the economy than his salary. He has an incredible passion for the game, yet owns a lucrative sports company. Should we separate his love for money and the game? Sports are a multi-dollar business, and players are employees who should try to maximize their earning potential. Owners have, and will continue to try to, paid players as little as possible to keep them on the team. Not happy, just on the team. I realize that this ad campaign is going beyond that, and is not an opponent to professional sports. Nonetheless, I think their choice of words "for love or money" just doesn't apply well, and undermines professional athletics.