Does it count to have intimate relations with a woman of your same nationality but in another country?
I did nothing so special yesterday, but I did have some nice fish and chips for dinner with the companion of my choice.
Oh, and to answer your question, nobody in my life particularly acknowledged the day, except that the above-mentioned companion did say, "Yeah. I've never heard of that before" when I mentioned it. I've heard of it before but I think we need to spice it up to get people's attention. Have a big party! Make everyone give a present to the women in their life. Hell, get Hallmark involved, that'll teach them to ignore us!