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This is an interesting thread, as I've had some recent experiences involving cold calling. I cold call companies in order to encourage their participation at a university career fair that my organization puts together; unfortunately, we've just started doing career fairs so our contact list isn't very large or well established.
The biggest impediment I find is simply people do not pick up the phone. It makes me wonder what it is that HR or staffing people do all day away from their desks. This forces me to eventually leave a message, which vastly cuts down on the success percentage, since no one wants the extra work of having to call back. Does anyone have any advice for more successful cold calling in this type of situation?
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