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i'm no expert, but a lot of jewelers have their own unique cut... so unfortunately, if it's not a standard cut like emerald, princess, round, etc... then you may be stuck with only one seller choice.
also, just throwing this out there... maybe it looked more brilliant because it was a much better stone. i wouldn't be surprised if they showed you a very clear, high quality diamond with their special cut and some lower quality diamonds with the standard cuts so they could essentially trick you into spending more.
just take your time and do lots of research and ask lots of questions... if you feel uncomfortable or pressured at any time, i suggest taking your business elsewhere.
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