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Wayne Gretzky dominated his sport in a way no other player has dominated their sport in North America. Not even Michael Jordan. For all Jordan did, there still are players like Jabaar with more points, Stockton with more assists, etc. Gretzky has basically every offensive record that matters. Not only does he own the records, but no one is even close to him.
Now, I don't know what you mean by the NHL 'marketing' him. I don't think the NHL at all markets Gretzky. Instead, it is the media that will only pay attention to hockey when Gretzky is involved with something. And deservingly so, since he is the greatest offensive player in history. It would be nice if the media talked about other facets and players in hockey, but they don't. In the end, you don't need someone marketing to you who is good and who is not. You'll find out just by watching.
I also heard that some owners backed out of the deal. I'm really upset about how these sides are treating the fans, but making us think twice within a week that a deal is 'immenent' only to be dashed the ultimate blow of complete cancellation.
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