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Originally Posted by brianna
Exactly! I already pay (in NYC) close to $10 for a movie ticket and a huge mark-up on any snack i choose to buy I see no reason that i should have to watch commercials as well.
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It's just like cable... you're paying money and they are still running advertisements. It stinks but it's another way for a theater to make money. When I used to work at a theater, I was told by the manager that the company basically doesn't make any money off the ticket sales. Perhaps that was because we were a small town market with lower ticket prices, but really, the studios get the gate. The theaters make money via concessions, which is why the prices are so high. Another way to make the money without gouging the customer is with pre-movie advertising.