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I don't like the commercials before films, but then I simply choose to come 15 minutes after the scheduled starting time. Having said that, I do understand this might be a local issue. The tradition in my country is to have a numbered tickeat, with a seat assigned to it. Basically it doesn't matter if you com before, or during the ads - you just claim you seat, because you have a ticket. If you're late for the movie - well, that's another story. In that case most people grab the first available seat, but otherwise there's no problem with seating or ads - at least for me.
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