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At a movie theatre I used to go to in Ontario, there were constant commercials before the advertised start time, they'd just loop over again and again to punish people who showed up early. If I ever see that Toyota Matrix commercial again, I'll shoot myself. Then at the start time, they'd start a different reel of commercials, and then the previews, and then the movie.
All of the places around here in Nova Scotia do about 5 minutes of ads, followed by 5 minutes of previews. I was amazed the other night when I went to the theatre. Somebody screwed up, and there weren't any commercials or previews at all. Everybody was confused and you could hear everybody wispering things like "They skipped the previews?" "The Movie's starting?" and people arguing whether or not it was the movie or the previews...
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