i only go to movies back in my hometown where the tickets are only $4, the food prices are reasonable, and there are only previews before the movies... every other place i've seen a movie tries to suck out every last cent they can from you AND makes you watch 5-10 minutes of ads before the movie. it's just not worth it to me anymore, especially with how quickly movies are turning over to dvd these days... i could go on one movie date (not including food), or get an entire month of netflix for about the same price.
and not only are they showing ads before the previews (which are also ads) before the movie, but many theaters have a slideshow of ads playing before they dim the lights to show more ads... so if you want a good seat, you'll likely be sitting through about 15-20 minutes of non-stop advertising before each movie. enjoy the show!
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