02-18-2005, 07:42 AM
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#2 (permalink)
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Devoted
Donor
Location: New England
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Also proposed in Connecticut last month:
Too many trailers? Conn. lawmaker wants movie start times published
Quote:
Coming soon to a theater near you: movie listings that print the start time for the main feature.
Frustrated with lengthy advertisements and previews that delay movies and chew up viewing time, a state lawmaker wants theaters to be honest about when a movie actually starts.
State Rep. Andrew Fleischmann is proposing legislation to force movie listings to print the time the previews start, and when the movies start.
"We're being robbed of our freedom of choice because we're not told when the actual movie will begin," said Fleischmann, a Democrat.
Movie ads are big business for theaters. A report from the Cinema Advertising Council, an industry group, found that on-screen revenue for its members grew 45 percent from $190.8 million in 2002 to $315 million in 2003.
Messages seeking comment were left for the council, the National Association of Theater Owners, Loews Theaters and Regal Cinemas.
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