i found the reference to the japanese fetish:
http://www3.tky.3web.ne.jp/~edjacob/tv.html
this is a page of some wacky Japanese tv shows, one of them is "Fart Womean" about... well I guess you can figure that out. The fetish is called Onara, and has its own video marketing page:
http://www.bekkoame.ne.jp/ha/dins/on...sh3english.htm
now that's really funny!