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This happened a few years back when the broadcasters increased the length of their "season" to 36 weeks but didn't increase the number of episodes they ordered from the studios...
It created a shortfall of episodes BUT allowed them to milk the season for more ad revenue.
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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