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I don't like it, but I understand it. Bud and Miller demand 100% loyalty from all their employees all the time. It is about marketing.
The only way to give 100% loyalty is to convince yourself that Bud or Miller, respectively, really is the finest beer that money can buy. In order to do that, you have to talk the talk. You do that around other people and that's free advertising. (Or you talk to yourself until you're convinced. Sort of Stuart Smalley, but whatever works.) Once you have convinced yourself, then you become the company's best marketer: a real Joe who is absolutely convinced that there is no better beer.
So it makes sense. (It's how Republicans win electons, too. Demanding loyalty works.)
I don't have to like it. Fortunately, I brew my own beer. If you don't like what these corporations are doing, I suggest you do the same. Always happy to teach.
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Light a man a fire, and he will be warm while it burns.
Set a man on fire, and he will be warm for the rest of his life.
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