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Originally Posted by Halx
Because if a company can get it's name at the top of every single window you open on your computer, it's worth a lot more than you might expect.
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This is true. Somewhere in my psychology book, and I know this bit of research has been published in many other places, it says that consumers are more likely to purchase a product from a brand they recognize, because they saw it on the TV or some other adveritsement, than any other brand, for that reason alone. Things that are familiar are less threatening/frightening, even if they are inherently of lesser quality.