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As a self proclaimed artist I could see why they would want people to use their product. It is a great feeling of satisfaction to know that people enjoy what you have created. Other than that, I am sure they are making money off it in some way.
*edit* take hal for instance... Why does he do this? We all know he goes in the hole keeping this site up. I am sure he does it for the satisfaction of making so many people happy.
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