I'm not saying everyone will become exactly the same, but people will become more similar. Everybody wants to be different, as long as other people are doing it too. That's the sad truth about the vast, vast, VAST majority of people who are all hung up on being "unique" and "standing out in a crowd". They do so by asking other people how to best do it, by imitating their friends, etc. Instead of people just wearing Versace, people would have the equivalent of Versace imprinted within or onto their bodies. There would certainly be variation between groups, and not everyone is like this, but it would create a sort of patternistic bent toward social groups that I find most disturbing.
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"Few people are capable of expressing with equanimity opinions which differ from the prejudices of their social environment. Most people are even incapable of forming such opinions." - Albert Einstein
"Wise men talk because they have something to say; fools, because they have to say something." - Plato
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