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constant critical thinking is the only defense.
it isn't just at the time of viewing but also at the times of procuring and purchasing. I try to think about the WHY I want a particular product over another... good examples are detergents, all of them get your clothes clean, while some do contain phosphates which some people are allergic to, what's the illusion of difference? brighter? cleaner? whiter?
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I don't care if you are black, white, purple, green, Chinese, Japanese, Korean, hippie, cop, bum, admin, user, English, Irish, French, Catholic, Protestant, Jewish, Buddhist, Muslim, indian, cowboy, tall, short, fat, skinny, emo, punk, mod, rocker, straight, gay, lesbian, jock, nerd, geek, Democrat, Republican, Libertarian, Independent, driver, pedestrian, or bicyclist, either you're an asshole or you're not.
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