I've never lived anywhere where cable was an option, but I've had both Dish and DirecTV. I thought DirecTV had a slightly better picture & signal and the absolute worst customer service. It took me months to get the billing straight when I moved. Dish offered local channels for my location, where DirecTV did not, so I switched. Very good customer service.
It will probably come down to the programing packages that each offers and what you want.
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