|
I used to work at a bookstore that required employees to ask for phone numbers before transactions. This was a VERY small store, and it was the addresses that the company really wanted. I don't remember if the phone number tracked what was purchased as much as the number of transactions. The only time we ever used them was for lost cell phones.
I understand wanting to get addresses for a mailing list. I don't really understand the "marketing analysis" behind asking for zipcodes.
|