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Since you mentioned Nike, here is my advice......Just Do It.
Especially in a creative type business you need to try out your ideas and see if they are any good. i.e. if someone will buy them.
Don't make any more complicated than that in the beginning. Make your product and sell it. Forget about a trademark or brand for now. Get a feel for developing and executing fresh ideas. If you continually come up with fresh ideas there will be nothing for anybody to copy.
I have seen so many people go to a lot of trouble setting up a business and then have it languish because it wasn't exactly what the market wanted. That is why I suggest that you make your product yourself. You will learn what goes into production from the ground up. I recently read about a guy who wanted to make a better ski jacket than he could find in the stores. He bought the material, he and some friends sewed them in their garage. He put them in the trunk of his car and went to ski shops and convinced them to take them on consignment to see if the market wanted them. When they all sold out he knew he had a winner. He then went from there. Now he had a direction and was able to fine tune his product for the market.
Just Do It. Good luck my friend. Entrepreneurship is America.
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I am just a simple man trying to make my way in the universe...
"Go confidently in the direction of your dreams. Live the life you have imagined." - Thoreau
"Nothing great was ever accomplished without enthusiasm" - Emerson
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