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yes, complete bullshit.
i've stopped giving any zip/phone information to retailers. i've come to their store and bought their products... i shouldn't be bothered with taking part in their market research crap.
i have the same policy for joining their discount card programs. all they're doing is giving a discount to the customers who will allow the company to track their personal buying habits and passing the balance of the cost onto those who will not.
i don't think passing a law against such programs is appropriate, but i'll surely spend my dollars in a way that reflects how annoying these things are to me.
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If you will not fight when your victory will be sure and not too costly, you may come to the moment when you will have to fight with all the odds against you and only a precarious chance for survival. There may even be a worse case. You may have to fight when there is no hope of victory, because it is better to perish than to live as slaves.
~ Winston Churchill
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