Interesting read - the article is a couple of years old, (as is the post) and I have heard a lot of this from friends of mine who have sold to Walmart. Jorgelito, you wouldn't have seen Walmarts in the big cities. They have only started coming into them recently because they have literally exhausted every small town in the US. The strategy was why compete with other retailers in Chicago or LA? Let's go to small towns where people will drive 40 minutes to come to us and the only competion is a mom & pop store that they put out of business within 6 months. It worked like clockwork for them and they are doing the same thing in Europe now - kinda scary.
The biggest sin though was when I bought the newest Beastie Boys CD there, threw it into my car and found out that Walmart made them remove all curse words from the record. I bought another one somewhere else that day and will never walk into one of those facist stores again. Done. Oh - and I know John Marrrioti from the story. I sold to them when he was at Huffy. Small World.
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Oft expectation fails...
and most oft there Where most it promises
- Shakespeare, W.
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