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Or is something just completely and morally wrong about using the idea of God to push your agenda on a trashy billboard? What are the implications of this?
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It's a public domain idea...nobody has the rights to control use of the name, idenity or person of God.
Which frankly, is how it should be. Tacky as one might find that advertisement, it's part of the conversation. I think it is quite proper to be put off by the galling presumption shown by "speaking for" God as is done here...but i doubt anger is a useful response.