Yep. This is why we take the cautious approach and go with places that have proven themselves in the past. I know it's not very experimentally exciting - but it avoids the failed experiments.
Also, most towns still have a few tried and true old-time diners that were in place and operating and gathering clientele way before their current competitors. We find they're a good bet. Add some travel to scout out a new old-time diner and you have added the experimental component back into the routine - albeit with less risk...
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