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I have read that you get, on average, 7 seconds to make an impression. In that amount of time, the reader needs to know:
-your strengths
-where you want to go
-little about background
If this goes well, this will lead to more exploratory reading. Keep in mind that this includes all the grammar and spelling items mentioned above. Think of it like a macro that downloads info to the reader. The faster and more efficient, the better.
Scary. 7 seconds....time it!
Good luck.
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