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I'm a decision maker, and I've dealt with plenty of cold calls. A few tips for those of you who have to make these calls:
-You have 5 seconds to tell me in no uncertain terms what it is you're selling. If you use vague buzzwords that don't actually tell me anything, such as "we provide solutions that leverage your existing infrastructure to maximize your ROI", I hang up.
-Actually, avoid talking to technical people altogether. We're good at seeing through your bullshit.
I got a call not too long ago from an outfit that claimed they could *guarantee* top placement for any term I wanted when someone searched in Google.
Knowing this is too good to be true based on my SEO experience, I said "Cool! I'm on Google right now, give me an example of one of your clients and some keywords I can use to see them in the #1 spot."
"Uhh, umm, well this service works in conjunction with our special toolbar software."
"Oh I see, so it only works for people using spyware that hijacks their Google searches?"
"Well..It.."
(hang up)
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