Hail Citizens!
The helmet has been added after the fact.
Here is the original image...
The hamburger is 96 ounces of beef and costs around 30 American dollars.
Here is the Snopes write up on the sandwich:
http://www.snopes.com/photos/commercials/bigburger.asp
and here, as a bonus, is my new favorite hamburger commercial...
http://www.hardeesgirl.com/thecommercial.html
Toodles,
-GH