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Tilted Cat Head
Administrator
Location: Manhattan, NY
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Re: Re: Re: saturday morning cartoons
Quote:
Originally posted by Charlatan
Each and every one of those is from the 80s... The 70s had a whole other dynamic.
While that may be true... the first attempt to make a show that both sold product and entertained the kids was in the 60s and had something to do with Hot Wheels toy cars. This resulted in a law being imposed that forbade programming that was created around a product being sold. The arguement was that children didn't have the critical faculties to differenciate between the commercials and the show.
(it is ironic that Sesame Street was created in such a way that it emulates commecials - ie short segments for short attention spans)
This law stayed in place until the early 80s when the Regan Admin struck it down and opened the flood gate for kids shows that hocked a product. The first out of the gate was Strawberry Shortcake and was soon followed by Smurfs, My Little Pony, etc.
The days of Kroft Superstars, Falcon and DynoMutt, Hong Kong Phooey, Captain Caveman, etc. were over.
While these show (or similar shows) could be made today, they would never be made without first having a line up of merchandising to sell to the kids (books, underware).
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Very true.. but they cannot haver GIJoe cartoon and then GI Joe toy commercials. They also cannot make the kids "feel bad" that they don't have the toy. There's a number of other items that I cannnot remember at the moment.
As for merchandising, yes, that's where they make the most money. It's a huge cash cow. I work at a major media company and merchandising is a key element. Wife she works for a smaller media company with only 1 major product (you see him on the boxes of KIX) Lisencing and merchandising big money.
But when you do look at these current crop of cartoons, there are plenty of merchandising that's at the ready. Most of the deals have already been made even before the shows are all in the can.
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