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Originally Posted by ShaniFaye
Why does aid like this always have to be a "PR" campaign?
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Ok, so I'm a cynic at heart... Good PR is always needed, and not just by the governments. Pfizer donated a serious chunk of cash and medicine (not gonna mention all the really bad jokes floating around about unloading Celebrex somewhere) You don't think for one moment that Pfizer's generous donation was front and center in the press to counteract some of the bad press they've received for Celebrex.
Merck is another that has had a PR Nightmare with Vioxx, this will help. Starbucks faced a little bit of heat for not donatiing anything to the troops in Iraq, they've jumped on the bandwagon. Some of these companies badly needed a shot of good PR and getting what they've donated into the press helps, bunches.
Some other corporate donors:
• Abbott Laboratories (ABT), which was giving $2 million in cash, plus $2 million in products such as child nutritional supplement PediaSure.
• Merck (MRK), which pledged an initial contribution of $250,000 to the American Red Cross, plus donations of medicine.
• Bristol-Myers Squibb (BMY), which committed $100,000 through the Red Cross and said it will be shipping antibiotics and other products to the region.
• Kaiser Permanente, one of the country's biggest hospital systems, which said it would send some of its 5,000 doctors to help and would donate $100,000 to the American Red Cross.
• Industrial conglomerate Tyco International (TYC), which was sending 200 cases of bandages, sutures, surgical gloves and other products from its health care division.
• Starbucks (SBUX) has contributed $100,000 to two international relief organizations — CARE and Oxfam UK. It plans next month to donate $2 for every pound of Sumatra, Sumatra Decaf and Aged Sumatra whole-bean coffee bought in its stores worldwide.