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pan6467 · 01-05-2005, 02:47 AM

Can I use a comparison?

First and foremost, I don't live in LA but I have a feeling the Dodgers are "THE TEAM" and the Angels are more like the White Sox, Athletics and Mets, the poorer brother team, that only gets recognized when winning. Therefore they are more mid-market.

That being my belief, my comparison should be pretty accurate.

In the 90's, the CLE Indians were the hottest team in baseball. Their merchadise sales were consistantly #1 or 2. Attendence was in the top 3.

At first revenue was great, because Cleveland wasn't used to that revenue. This allowed them to be able to work on getting players and bettering themselves.

However, shortsightedness, killed them. They kept all the unis and hats pretty much the same. So what happened was merchandise sales tapered, off because if you had a 1995 Omar Jersey it was exactly the same as a 1998 Omar jersey so why buy a new one?

Dick Jacobs even stated, he made no money on regular season ticket sales. The only way the Indians made money was to go deep into the playoffs, and that his true Golden Goose was having the merchandise sales.

Once the merchandise sales taper off and there are no new changes that's it the revenue by nature will fall.

Now, perhaps the Angels seeing this mistake, realized if they can keep changing the logo, keep changing the unis and whatever for the merchandise they buy time with the revenue Gods and can keep a better team longer.

But eventually the Angels will run out of marketing ideas and start to taper off.

This is just a way to be able to keep the merch. sales moving and allow that change that will drive them.

01-05-2005, 02:47 AM	#14 (permalink)
pan6467 Lennonite Priest Location: Mansfield, Ohio USA	Can I use a comparison? First and foremost, I don't live in LA but I have a feeling the Dodgers are "THE TEAM" and the Angels are more like the White Sox, Athletics and Mets, the poorer brother team, that only gets recognized when winning. Therefore they are more mid-market. That being my belief, my comparison should be pretty accurate. In the 90's, the CLE Indians were the hottest team in baseball. Their merchadise sales were consistantly #1 or 2. Attendence was in the top 3. At first revenue was great, because Cleveland wasn't used to that revenue. This allowed them to be able to work on getting players and bettering themselves. However, shortsightedness, killed them. They kept all the unis and hats pretty much the same. So what happened was merchandise sales tapered, off because if you had a 1995 Omar Jersey it was exactly the same as a 1998 Omar jersey so why buy a new one? Dick Jacobs even stated, he made no money on regular season ticket sales. The only way the Indians made money was to go deep into the playoffs, and that his true Golden Goose was having the merchandise sales. Once the merchandise sales taper off and there are no new changes that's it the revenue by nature will fall. Now, perhaps the Angels seeing this mistake, realized if they can keep changing the logo, keep changing the unis and whatever for the merchandise they buy time with the revenue Gods and can keep a better team longer. But eventually the Angels will run out of marketing ideas and start to taper off. This is just a way to be able to keep the merch. sales moving and allow that change that will drive them. __________________ I just love people who use the excuse "I use/do this because I LOVE the feeling/joy/happiness it brings me" and expect you to be ok with that as you watch them destroy their life blindly following. My response is, "I like to put forks in an eletrical socket, just LOVE that feeling, can't ever get enough of it, so will you let me put this copper fork in that electric socket?"