I think that the high occurance of cheating has the same root causes as thte high divorce rate. People in America these days are becoming more impatient, and society is conditioning them to become that way. We learn that if we're not perfectly satisfied with something, we can throw it awy. We learn that everything has a fast solution.
If you don't like what's on TV, you can go and choose from any of the other 230 channels that you get. If you don't like the food in the fridge, you can go get yourself a burger, fires, and a soda without getting out of your car.
Everything these days is becoming convenietnt and disposable. Go to a store and you'll find everything you need in one store. You can find your disposable tableware, disposable diapers, disposable cameras, and a multitude of other disposable items. We are subconsciously learning that it is acceptable to take something for a while, then throw it away after a few uses.
We are becoming less and less responsible for our actions. Two kids shoot up a school, the manufacturers of medication, the gun makers, the police department all get sued. The parents don't get a whole lot of blame. You crash your car, insurance pays for it and you pay a few dollars more per month. A woman spills hot coffee on herself and gets paid millions of dollars. If these people don't have to take responsibility for their actions, why should a girl feel guilty for cheating on you?
It's also possible that you've been unlucky enough to find nice, attractive girls who have low self-esteem and feel the need to prove their attractiveness to themselves by getting more than one guy at once.
With these girls, it's not your fault, part of the reason they come to you is that they go for good-looking guys with good personalities to boost their self-esteem. After being with you for a while, they go out and get another guy to prove to themselves that they're still as attractive and desirable as when they met you.
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