tradition = familiar = secure.
....aanyways, I've not much more enlightening to add (as I'm really not a philosopher) but, I'm female, and I am not *really* into the whole tradition thing.
trees, I couldn't care less, the decor, I like colored lights and shiny silver things and stars - year-round!
I appreciate the 'holiday season' for the family/friend aspect, as well as the material part of it.
I have been making an effort, starting this year, to refer to it only as 'xmas' as to remove the 'christ' part (thank futurama
)
for me it's not religious at all.
so, I guess my point is, that your generalisation has it's exceptions (as I'm sure mine does, with it's implication that women are primarily concerned with familiar securities).