Thanks for the insightful post and the personal perspective, Baron Opal. Yes, it's a lengthy thread and covers much the topic in some depth.
I do agree that much perception is subjective. But mass media, by definition, is concerned with the statistically and demographically targeted group - as specified by the most sophisticated research it can muster. The fact that we are susceptible to suggestion, social beings, existing in peer-pressure cultures renders us vulnerable to the most successful tool for human manipulation in the history of mankind. That's why I think delving into the subject(s) at hand has value for us all.
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