I have never owned an MP3 player before, so I can't really compare it to others, but I just bought the 20GB iRiver and I love it. It sounds fantastic (once you ditch the rubbish earplug headphones that come with it). Dead easy to use. Looks cool.
I also love how you don't need to install special software on your computer to use it. Just use windows to transfer files as normal. You create your own directory stucture, so you can organise your music how you want.
You can then use the device to browse via your directory structure or you can browse via Artist->Album->Title from the ID3 tags.
The remote control is great: you can keep the (reasonably large) player in your pocket/backpack and control it from a tiny thing clipped to your jacket/whatever.
Since there is an LCD screen on the remote, it is very easy to use it like this.
It has a built in FM radio which is a nice addition.
The website also provides free firmware updates which are great (upgrading the firmware fixed a minor problem I was having).
It also has quite a few features which I haven't used yet, which include:
A microphone to use the device as a dictaphone.
A line-in so you can record MP3s direct from any source.
Audio Line-out and Optical out.
An equalizer (if you're into that sort of thing).
Just one minor thing that annoys me is that it doesn't recognise files with names longer than 52 characters.
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