Read us the fabric content labels off your clothes? Might be interesting.
I used to ski a lot and getting shocked was part of the experience. Vail was the worst. Lots of wool clothing and zippo humidity are probably why but it seemed ridiculous. Got me into the habit of carrying a key or coin in one hand to touch any metal before opening doors, elevator buttons, shaking hands, etc.
If you're noticing sparks best to not get in the car after starting the gas pump. I'd rather be cold than on fire.