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The lines between simple commercialism and the interaction of entertainment and technology are constantly being blurred more and more each day. Witness many car commercials that put the vehicle in a precarious situation, then entice the viewers to go to something like 'seewhathappens.com' to view the end. Ah, yes, the car survived the roll down the cliff-how clever.
The more I watch tv, the less I watch tv. I have always hated commercials and getting me to run to my computer to see even more of them has, in my case, backfired
for the conglomerates.( I assume the car survived the roll-otherwise what would be the point?)
It seems to be a tug-of-war. As consumers get a bit more savvy, conglomerates need more creative ways of reaching them in the belief that, what we didn't fall for last week, we may, if it's tweaked enough, fall for it now.
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