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I think you will find that controlled by the Department of Agriculture, at least for food products. Maybe Department of Commerce, also. A lot of products in the states use geography as a marketing tool, and foriegn ones at that. I would assume it is the same elsewhere.
I understand the EU's skepticism. American corporations and marketers stretch the truth whenever they are given a chance. How about French wines? I don't think the US honors their rules for geographical names. Can't we but champagne made in California?
I think too that Europeans are far more progressive in "labeling laws," but I may have heard that in a dream. American's are too centered on marketing, thanks to the thoughtless consumerism that exists here.
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"The death-knell of the republic had rung as soon as the active power became lodged in the hands of those who sought, not to do justice to all citizens, rich and poor alike, but to stand for one special class and for its interests as opposed to the interests of others. " - Theodore Roosevelt
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