I think it was Shannon or Wiener...
Anyway, in a similar bit of mental masturbation, they had their readers perform a thought experiment in which it is slowly laid out how a rainstorm can be viewed as an information store (I.E. information is encoded based on the precise positions of individual raindrops at a given instance in time) or as a computational engine (I.E. as raindrops change position, information processing is occurring).
I'm pretty sure it's in The Human Use of Human Beings. I've been looking for the original essay, but I've had no luck so far.
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Simple Machines in Higher Dimensions
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