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It depends,
If you're talking about entry-level psychology (although I know nothing about it, don't get me wrong), you could be talking about positive reinforcement or negative reinforcement.
If you are speaking of cause and effect, it could be a self-fulfilling prophecy.
Judith Butler, a truly unique and interest cultural theorist, especially in the arena of feminist studies, talks about a term called "performativity" which is much more complex than what you are saying, but still incorporates the concept of bieng what you say you are over time.
Does this answer your question?
By the way, if you are interested in scholarly writing, I absolutely recommend Butler's work, and of it. It's interesting theory.
Peace,
Pierre
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There is no such thing as strong coffee - only weak people.
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