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There are many different state laws regarding pricing mistakes, you'd have to look up your own to see what kind of legs you had to stand on. My home state gave you the difference between the advertised price, and the real price, up to five dollars. Big whoop there. It also specified you could only buy one item at the "wrong" price, and thus get the $5 only once. Thus, if a stack of leather coats was signed at $00.10, you could buy one at the real price, and get $5 off.
Depending on the store, the manager, and how customers deal with this kind of thing, I've seen incredible deals go out the door. I've also seen incredible deals remain just that, a deal, that would have been incredible had it happened.
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I can sum up the clash of religion in one sentence:
"My Invisible Friend is better than your Invisible Friend."
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