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I don't know. I still think ESPN can get around it by signing individual "stars" and while using different team names and logos still be able to market the game. Quality DOES matter, as does price so I can see something coming out of ESPN that will rival EA.
It's probably going to end up like the baseball games where yeah, one may have the league BUT the other will get the NFL players union, and still be able to use the players names.
But we'll see.
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I just love people who use the excuse "I use/do this because I LOVE the feeling/joy/happiness it brings me" and expect you to be ok with that as you watch them destroy their life blindly following. My response is, "I like to put forks in an eletrical socket, just LOVE that feeling, can't ever get enough of it, so will you let me put this copper fork in that electric socket?"
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