I know that the security companies sometimes offer "deals" for advertising on your lawn. An ADT guy tried selling us on a free system, but their sign has to be up in our yard. It was for just the basics (doors and ground floor windows) and he tried upselling us to a bigger package, but we ended up turning down the whole deal. You may want to negotiate when talking to the reps - telling them that you know a bunch of the neighbors who might also be interested in the system and you could rave about it if you get the right deal....
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